We help early-stage founders turn ideas into proof

Traction evidence lab program focuses B2B startups building the traction and evidence they need to raise the first round.

Traction Evidence Lab's support for startups

Mentor supported practical templates and step-by-step methods to define customers, messaging, pricing, and testing plans.

Mentor-led user sessions reveal friction, prioritize fixes, and confirm the shortest path to a convincing product demo.

Design and run lightweight campaigns, capture real responses, iterate messaging, and establish early conversion and retention indicators.

Topic-specific mentors provide rapid feedback, role-play calls, and teardown reviews with a clear, actionable improvement checklist.

Test pricing conversations and offers, secure commitment emails or letters, and document proof customers will pay soon.

Translate traction into a crisp investor story, one-pager, focused deck, and outreach plan aligned with your milestones.

Eligibility to the Program

Co-founders should have significant knowledge on the problem.
Firsthand pain, prior industry roles, frequent customer conversations, domain networks, regulatory context, and data realities
Enabling problem framing, hypothesis setting, and practical, effective solution scoping.

Following startup industries will be the focus of the program;

Team: 2–4 founders, at least 1 technical + 1 customer-facing owner.
Product: MVP demoable
Pipeline: Draft target customer list.
Time: Co-founders commit to weekly 4-6 hours to the program.
Geography: Nordics–Baltics, Central and Eastern Europe and Türkiye
Regulated products needing licenses (banks/medical devices) unless the GTM test is non-regulated (e.g., ops tooling).