Build evidence, faster
Traction Evidence Lab is a 12-week program for B2B startups before clear product–market fit. Founders sharpen their ICP, run focused MVP and GTM tests, and turn early activity into a clear traction story for themselves and investors.
Stage: Pre-MVP, MVP, very early revenue
Format: Remote group sessions + structured work
Cohort: Up to 20 startups
Traction Arena: Our demo day after 12 weeks
The program is conducted in English.
No cash, no fees, no upfront equity. Successful graduate startups grant 3% equity only if they raise within 36 months.
Part I – Focus & Foundations (Weeks 1–4)
Goal: Decide who you really serve and which problem you own.
Kickoff: program overview, expectations, and PMF orientation.
ICP, JTBD & Pain Definition – define a sharp ICP, key Jobs-To-Be-Done, and one “hero pain” to focus on.
ICP–Pain–Offering Fit – translate this into clear value propositions, an initial offering, and pricing hypotheses.
Usability Validation – preparation – plan remote MVP tests on 3–5 critical tasks with ICP-like testers.
Part II – Product Experience & Launch System (Weeks 5–8)
Goal: Make the product usable and design a focused GTM launch.
Usability Validation – execution – run remote sessions, identify P0/P1 UX issues, and create a fix plan.
Launch Approach, Success Criteria & KPIs – design a simple launch funnel, choose a small set of GTM channels, set a first-customers target, and define a handful of funnel-based KPIs.
AI-Powered GTM Session: group session on using AI tools for research, outreach, content, and call summaries, linked to each startup’s launch plan.
Begin executing the launch plan and applying AI workflows.
Part III – Conversations, Signals & Traction Evidence (Weeks 9–12)
Goal: Systematise conversations and make progress visible.
Discovery & Qualification Scripts + Objection Library – create 1–2 discovery scripts, qualification questions, and an objection library.
Outreach Cadence, Tracking & WTP Signals – set a simple outreach cadence and a lightweight funnel tracker with key intent and willingness-to-pay signals.
Run conversations and outreach, logging data consistently.
Traction Evidence Review – each startup builds a concise traction pack with funnel stats, key learnings, and a clear plan for what to double down on next.
Key Program Elements
GTM and PMF Experts
Hands on support by the globally known mentors and startup advisors with experience traction evidence experience.
AI Focused GTM
AI changed the way of startups accessing to the market, we provide key insights to make an AI implementation.
Solid Partner Support
The program provides significant support from technology and service partners to the startups.
Warm investor introduction
After the program, we make warm introduction to angel networks and VCs for the the program graduate startups.
Why This Program?
Evidence focus. We help MVP and pre-MVP B2B teams produce traction evidence that convinces customers and investors: Ideal Customer Profile clarity, usability insights, WTP proof, and an investor-ready “Signal Pack.”
Structured, fast, practical. A 3-month cadence with continuation gates each month keeps teams focused: Month 1 (ICP ), Month 2 (Go to market validation & iteration), Month 3 (validation + fundraising narrative).
Guided testing + GTM support. You run founder-led outreach while we provide methodologies, templates, and guided usability sessions—turning real user feedback into crisp decisions without promising external buyer meetings.
Founder-friendly economics. No cash, no fees, no upfront equity. Equity only if the startup raises within 36 months—aligning incentives around results, not attendance.
Who Should Apply?
MVP-stage B2B teams (or ≤6 weeks from MVP) building dev/product tools, infra & ops, sales/marketing, back-office ops, industrial/field tools, or light fintech—where users can try a demo or sandbox quickly and value shows fast.
Founders who can ship weekly and run user sessions in a month—ready to test the product, messaging, and usability with real prospects.
Teams with access to target users Defined customer and interview candidates ; pre-MVP teams can reach a demo freeze within 4–6 weeks.
Startups aiming for seed in the next 6–18 months and needing investor-grade proof.
Solid team, 2–4 founders with at least one technical and one customer-facing owner with weekly 4-6 hours to focus the program.
Having runway, startups having with at least 4-6 months runway.
Program Output
Find your first customers. In the first month, we help you define exactly who your product is for, craft a clear three-minute demo, and prepare simple outreach messages. You’ll leave with a focused target list and ready-to-use templates.
Test with real users and improve fast. In month two, we guide short, structured usability sessions with your target users. You collect concrete feedback, fix the biggest issues, and refine your message so people understand the value quickly.
Turn interest into early commitments. We help you shape simple offers, trial terms, and a short order or intent letter. You practice discovery calls and objection handling, so you can turn conversations into clear next steps.
Get investor-ready. In month three, we package your progress into a one-page story, a simple metrics snapshot, and a brief Q&A for investors. You finish with proof that your product solves a real problem and a clear plan for the next stage.
Build evidence, faster
Apply to Traction Evidence Lab
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