Build evidence, faster

A 3-month acceleration program (with additional 4–6 weeks for pre-MVP startups) for B2B startups to generate evidence that unlocks seed.
The program is conducted in English.
No cash, no fees, no upfront equity. Successful graduate startups grant 2–4% only if they raise within 36 months.

Traction Evidence Lab Program Timeline

Foundations (4 weeks)

We kickoff with our methodology and templates to lock startups’ ICP, “first workflow,” and 3-minute demo. Build the Go-to-Proof kit: discovery scripts, objection/FAQ library and WTP pack. Guided sessions + ad-hoc mentors.

Gate 1: Startups continue if all artifacts are complete and user sessions are booked.

Validation Sprint (4 weeks)

Run guided usability tests with target users and WTP conversations; iterate product messaging and demo. Capture evidence (notes, commitments). Ongoing clinics for usability, messaging, and pricing.

Gate 2: Startups continue if targets are met and at least one commitment email.

Signals & Story (4 weeks)

Consolidate traction into a Seed Signal Pack: one-pager, KPI snapshot, investor FAQ, and a clean basic dataroom. Warm introduction to angel networks and VCs. Graduate with clear next steps on the support of the fundraising.

Key Program Elements

Hands-on Methodology Support

Methodology & templates, tools and usage support with acceleration program team.

Ad-hoc Mentor Support

Need and ad-hoc based mentor support on fundraising, team building, product development and launching the product.

Warm investor introduction

We make warm introduction to angel networks and VCs for the the program graduate startups.

Why This Program?

Evidence focus. We help MVP and pre-MVP B2B teams produce traction evidence that convinces customers and investors: Ideal Customer Profile clarity, usability insights, WTP proof, and an investor-ready “Signal Pack.”
Structured, fast, practical. A 3-month cadence with continuation gates each month keeps teams focused: Month 1 (ICP ), Month 2 (Go to market validation & iteration), Month 3 (validation + fundraising narrative).
Guided testing + GTM support. You run founder-led outreach while we provide methodologies, templates, and guided usability sessions—turning real user feedback into crisp decisions without promising external buyer meetings.
On-demand mentors. Ad-hoc expert support , role-play clinics, and red-team reviews.
Founder-friendly economics. No cash, no fees, no upfront equity. Equity only if the startup raises within 36 months—aligning incentives around results, not attendance.

Who Should Apply?

MVP-stage B2B teams (or ≤6 weeks from MVP) building dev/product tools, infra & ops, sales/marketing, back-office ops, industrial/field tools, or light fintech—where users can try a demo or sandbox quickly and value shows fast.
Founders who can ship weekly and run user sessions in a month—ready to test the product, messaging, and usability with real prospects.
Teams with access to target users Defined customer and interview candidates ; pre-MVP teams can reach a demo freeze within 4–6 weeks.
Startups aiming for seed in the next 6–18 months and needing investor-grade proof.
Solid team, 2–4 founders with at least one technical and one customer-facing owner with weekly 4-6 hours to focus the program.
Having runway, startups having with at least 4-6 months runway.

Program Output

Find your first customers. In the first month, we help you define exactly who your product is for, craft a clear three-minute demo, and prepare simple outreach messages. You’ll leave with a focused target list and ready-to-use templates.
Test with real users and improve fast. In month two, we guide short, structured usability sessions with your target users. You collect concrete feedback, fix the biggest issues, and refine your message so people understand the value quickly.
Turn interest into early commitments. We help you shape simple offers, trial terms, and a short order or intent letter. You practice discovery calls and objection handling, so you can turn conversations into clear next steps.
Get investor-ready. In month three, we package your progress into a one-page story, a simple metrics snapshot, and a brief Q&A for investors. You finish with proof that your product solves a real problem and a clear plan for the next stage.