The B2B Startups EU Soft-Landing Program is a initiative to assist B2B startups from emerging markets in successfully expanding into the EU markets.
B2B Startups EU Market Soft-Landing Program
Product and Global Growth Strategy
To refine the startup's value proposition and develop a robust global growth strategy tailored to the EU markets.
Business Development and Marketing
To optimize the startup's business development and marketing strategies for effective market penetration and customer acquisition.
Company and Founders' Relocation
To determine the optimal EU location for the company's operations and assist founders with the relocation process.
Fundraising
To evaluate the startup's potential for securing investment and prepare them for successful fundraising.
Key Aspects of our Soft-Landing Program
Product and Global Growth Strategy
Key Focus Areas:
- Value Proposition Review: Aligning the product or service to meet the needs and preferences of target markets.
- Market Segmentation: Identifying target markets, countries, and geographies offer the most potential.
- Competitive Analysis: Understanding the competitive landscape to position the startup effectively.
- Strategic Planning: Crafting a global growth strategy that outlines steps for market entry and expansion.
"You’ve got to start with the customer
experience and work back toward the
technology – not the other way around"
Steve Jobs
Sales and Business Development
- Business Development Strategies: Developing approaches to build partnerships and client relationships.
- Sales Development Plan: Creation of a sales development plan to attract new customers.
- Marketing Plan Optimization: Adjusting marketing efforts to align with EU cultural and market nuances.
- Digital Marketing: Leveraging online channels for greater reach and engagement.
- Business Development Support: As an optional service, providing hands-on support for startups growth in the mid and long term.
"The best customer service is if the
customer doesn’t need to call you,
doesn’t need to talk to you. It just works"
Jeff Bezos
Company and Founders’ Relocation
- Taxation and Legal Frameworks: Evaluating countries based on corporate taxes, legal requirements, and incentives. Evaluating the options of company setup including Estonia e-residence.
- Market Accessibility: Considering proximity to key markets and industry hubs.
- Startup Visa Opportunities: Identifying countries with favorable immigration policies for entrepreneurs including Estonia, Netherlands, Finlandia and Sweden.
- Company and Founder Relocation: Receiving timely and effective support from company and founder relocation partners.
- Company Flip-up: Setting up a holding or operational company in the EU.
"Coming together is a beginning.
Keeping together is progress.
Working together is success"
Henry Ford
Fundraising support
- Investment Readiness: Assessing financial health and investment appeal.
- Investor Mapping: Identifying potential investors and understanding their criteria.
- Pitch Preparation: Developing compelling pitches tailored to investors.
- Investor Introduction and Deal Closure: As an optional support for startups with high investment potential, warm introduction to our investor network and