A seed round pitch deck is a crucial tool for startups seeking investment at an early stage. It’s a visual representation of your business idea, strategy, and potential for growth. Here’s a general structure you can follow:

1. Cover Slide:

  • Company name and logo
  • Tagline (if applicable)

2. Problem Statement:

  • Clearly define the problem your startup aims to solve.
  • Use statistics or real-life examples to highlight the significance of the problem.

3. Solution:

  • Introduce your product or service as the solution to the identified problem.
  • Explain how it works and why it’s better than existing solutions.

4. Market Opportunity:

  • Define the market size and potential for growth.
  • Identify your target audience and the specific market segments you plan to address.

5. Business Model:

  • Explain how your startup plans to make money.
  • Include pricing, revenue streams, and any unique selling propositions.

6. Traction:

  • Highlight any early successes or milestones achieved.
  • Include user numbers, revenue figures, partnerships, or any other relevant metrics.

7. Go-to-Market Strategy:

  • Outline your plan for reaching and acquiring customers.
  • Discuss marketing channels, sales strategy, and distribution.

8. Competitive Landscape:

  • Identify key competitors and explain your competitive advantage.
  • Showcase what makes your solution unique or superior.

9. Team:

  • Introduce key team members and their relevant experience.
  • Emphasize the skills and expertise that make your team well-suited to execute the business plan.

10. Financials:

  • Provide a high-level overview of your financial projections.
  • Include key financial metrics, such as revenue projections, cost structures, and break-even points.

11. Funding Ask:

  • Clearly state how much funding you are seeking in the seed round.
  • Specify how you plan to use the funds.

12. Use of Funds:

  • Break down how you will allocate the funds you raise.
  • Provide a detailed budget for each category.

13. Milestones:

  • Outline the key milestones you plan to achieve with the funding.
  • This could include product development, user acquisition goals, or revenue targets.

14. Exit Strategy:

  • Briefly discuss potential exit scenarios for investors.
  • This could include acquisition opportunities or plans for an initial public offering (IPO).

15. Contact Information:

  • Provide relevant contact details for investors to reach out.


  • Keep slides clean, use visuals, and limit text to key points.
  • Practice delivering the pitch to ensure a smooth presentation.
  • Be prepared to answer questions about any aspect of your business.

Remember, the goal is to grab the investor’s attention, communicate your vision clearly, and create interest in your startup. Adapt the pitch deck to fit the specifics of your business and the preferences of your target investors.

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